Amplify hype and grow users organically
in less than 90 days.
Amplify hype and grow users organically
in less than 90 days.
Our TGE marketing unlocks the fastest path to growing your project's mindshare and getting users talking about it.
Our marketing unlocks the fastest path to growing your project’s mindshare and getting users talking about it.
Web3 Marketing that
Drives 10x Growth
Create hype that attracts investors + power users
Target the right audience, and get everyone talking about your product—exciting both power users and investors alike.
Create hype that attracts investors + power users
Target the right audience, and get everyone talking about your product-exciting both power users and investors alike.
Focus on strategies that get you impact
Stop wasting time and effort on countless marketing strategies. We help you focus on the 20% that delivers 80% of the results.
Hire a web3 team that works on performance
Stop paying horrendous prices to KOLs and PR agencies. Get a web3 team that knows what they are doing, help you define KPIs, and work on a performance basis.
Focus on strategies that gets you impact
Stop wasting time and effort on countless marketing strategies. We help you focus on the 20% that delivers 80% of the results.
Hire a web3 team that works on performance
Stop paying horrendous prices to KOLs and PPR agencies. Get a web3 team that knows what they are doing, help you define KPIs, and work on a performance basis.
Web3 organic marketing:
The way it’s supposed to be done.
Get clarity on product messaging
Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.
Get clarity on product messaging
Stop changing your website/ presentation deck/ whitepaper copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your community.
Get clarity on product messaging
Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.
Work with web3 native content strategists & marketers
Ditch traditional web2 agencies that don’t understand the constantly evolving web3 space. Hire a team that knows the industry in and out and has a proven track record of working with leading web3 brands.
Work with web3 native content strategists & marketers
Ditch traditional web2 agencies that don’t understand the constantly evolving web3 space. Hire a team that knows the industry in and out and has a proven track record of working with leading web3 brands.
Take a distribution first philosophy
Break out of the chicken-egg problem. No content, no reach. No reach equally means your content wouldn’t work. Use our curated researcher (KOL) network, newsletters, and journalists to break out of that cycle and get the biggest bang for every buck.
Take a distribution first philosophy
Break out of the chicken-egg problem. No content, no reach. No reach equally means your content wouldn’t work. Use our curated researcher (KOL) network, newsletters, and journalists to break out of that cycle and get the biggest bang for every buck.
Remove unpredictability from your organic marketing goals
Find marketing gaps in your niche and create content with KPIs and goals in mind. Balance long term goals and short term traction with web3 marketing experts that know when to focus on what.
Well-known web3 brands choose
Unhashed for their content needs
Strategy
Create a bespoke editorial calendar that meets your business goals with macro level storytelling, SEO keywords, and product updates/ announcements coming along the way.
Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.
Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.
Execution
Write content that’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos).
Go to the official website of Dfinity (Internet Computer Blockchain) and check out all their case studies—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website.
Strategy
Create a bespoke editorial calendar that meets your business goals with macro level storytelling, SEO keywords, and product updates/ announcements coming along the way.
Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.
Strategy
Create a bespoke editorial calendar that meets your business goals (encapsulates your brand ethos and market positioning) with SEO keywords, thought leadership topics, and product updates coming along the way.
Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.
Execution
Write content that’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos).
Go to the official website of Dfinity (Internet Computer Blockchain)—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website.
Strategy
Create a bespoke editorial calendar that meets your business goals with macro level storytelling, SEO keywords, and product updates/ announcements coming along the way.
Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.
Strategy
Create a bespoke editorial calendar that meets your business goals (encapsulates your brand ethos and market positioning) with SEO keywords, thought leadership topics, and product updates coming along the way.
Execution
Take a full-funnel approach where you execute content in a way that it’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos)
Go to the official website of Dfinity (Internet Computer Blockchain)—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website.
Distribution
Leverage our curated group of researchers, journalists, and newsletter partners to distribute brand content to your target community. We’ll help you strategically execute content in a way that best aligns with the macro narrative in the market.
Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is layer1’ ‘Flash loans’ ‘web3 wallets’ or any key terms in the industry—you’ll see our bylines in the top ranking articles.
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Look into Ethermail’s campaigns. They get organic inbound requests and 5-6 qualified booked meetings on their calendar with the campaigns we are running for the products.
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Governance
When your marketing reaches a particular scale, you need a tech stack to organize, manage (govern), and collect data from your campaigns to tell you what to do more of/ change strategy accordingly.
Staying consistent with traffic even after all the KOL or PR or event marketing has died out is a task. Check out Moonpay to see how we’ve helped them sustain traffic that comes to their site and establish a system around it.
Optimization
Constantly work with KPIs and data to double down on what’s working and eliminate what’s not.
Look into Ethermail’s campaigns. They get organic inbound requests and 5-6 qualified booked meetings on their calendar with the campaigns we are running for the products.
How Unhashed Gets You Results
Our organic marketing has all the 5 elements mentioned above.
But Unhashed serves different purposes for different clients.
For some clients, we do the process end to end from strategy to governance.
For others, we’re just a group of freelance experts who do top quality marketing—the team takes care of the strategy and sets up the KPIs on their own.
How it works?
We deploy a point based system for every retainer that you sign up.
Our fees are converted into points that can be used against the different services we have.
Let’s say you sign up for $5000 with us and each $100 is 1 point.
There could be 3 points for emails, 5 for landing pages, 10 points for every product placement in our newsletter distribution network.
This keeps our engagement more flexible.
Also, it allows our clients to use all our services without feeling restricted with the project scope they signed up for.
It’s a win-win for both parties and honestly, just more fun 😛
We deploy a point based system for every retainer that you sign up.
Our fees are converted into points that can be used against the different services we have.
Let’s say you sign up for $5000 with us and each $100 is 1 point.
There could be 3 points for emails, 5 for landing pages, 10 points for every product placement in our newsletter distribution network.
This keeps our engagement more flexible.
Also, it allows our clients to use all our services without feeling restricted with the project scope they signed up for.
It’s a win-win for both parties and honestly, just more fun 😛
Are we a good fit?
Unhashed doesn’t work on one-off projects.
Creating any campaign requires a thorough understanding of the products and its customers. You need time and attention for that.
That’s why, we only do retainers for a minimum of 3 months
To have the best results, we recommend clients sign up for 6-8 months for all the campaigns.
We’re not just another vendor in the market
You should not work with us if you are looking for just another vendor in the market. We like to be partners with the projects we are working on and help them achieve long term business goals.
We let our work do the talking
Results we delivered
When the largest crypto on-ramp platform Moonpay decided to increase their exposure to new crypto users, guess who they decided to reach out to? Unhashed.
We helped the billion dollar tech giant strategically plan their content pieces, build the product story into every content piece, and optimize for the keywords that had the highest ROI.
Just four months later, Moonpay’s content ranks as the featured snippet on Google for multiple crucial Web3 keywords. Further, their organic search drove 32.8% of the traffic on the homepage. Our content assets were viewed ~79K times every month and ranked for 38,065 organic keywords in the space.
79,036
Monthly content views
38,065
Organic keywords
32.8%
Leads (Organic search)
Poolz is a decentralized launchpad offering everyone the opportunity to be an early investor in the most innovative projects in Web3 and Metaverse space. In 2020, while Poolz was building its MVP, the team wanted investors to commit their cash towards the product and to attract projects that would be listed on the platform after the raise.
Unhashed helped the team create their white paper, pitch deck, and web copy that outlined the business at a high level and built the case for why the project was worth investing in.
The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided to raise $1M in return for its native POOLZ tokens. The platform has since helped 91 innovative Web3 projects raise a combined total of $16 million through public offerings.
$1 million
Private round funding
$16+ million
Funds raised for IDOs
91
Projects funded
At the start of the 2020 bull market, the largest crypto hardware wallet company Ledger decided to go all in on their digital strategy to expand their user base beyond pro crypto users. Inconsistent content and no clear strategy meant failing to acquire new customers and leaving money on the table.
This gave birth to Ledger Academy that set out to establish the company as a trailblazer through a series of educational, thought leadership, and brand content.
We helped Ledger execute on its content strategy between December 2020 and February 2022, creating stellar content and grabbing the attention of thousands of new crypto-curious users. Currently, we are helping Ledger’s Growth team with their SEO initiatives.
600x
Audience reach boost
15x
Audience growth
200x
Brand mentions
Merkle Science is a predictive intelligence platform that allows crypto-native and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and complying with AML, KYC and CFT regulations using tech means that you’ve been through with every detail and you educate your customers about how the process works.
Merkle Science onboarded Unhashed to research crypto regulations across the U.S. and around the globe and prepare detailed documentations to ensure the company’s clients can remain on top of the regulatory compliance matters.
The research papers are titled “Merkle Science RegWatch: 2021 Global Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part 1: Federal Regulators & Corresponding Regulations”
17,885
Total content views
5,962
Monthly content views
502
Content Downloads
Dom Karaman is the founder of Eekigai Labs, a creative consultancy guiding companies through the next evolution of consumer experiences. Eekigai is redefining relationships between brands and consumers with web3.
We worked with Dom to bootstrap his personal brand on LinkedIn, focussing on engagement and lead generation. We developed a comprehensive LinkedIn strategy aligned with Dom’s expectations, content preferences, and industry insights.
Over the next eight months, we executed the strategy with high-quality consistent content and scaled Dom’s profile to some amazing numbers that we are damn proud of.
4029.63%
Engagement growth
49.26%
Followers growth
49.26%
Likes
thirdweb is a full-stack, open-source web3 development platform that offers frontend, backend, and onchain tools to build complete web3 apps on every EVM chain. Their goal was to rank higher on search results, reach a larger audience of developers, and onboard them into discovering web3 development easily.
Unhashed created a tailored content strategy and calendar for thirdweb. This included developing content that resonated with thirdweb’s brand voice and tone, ensuring regular and consistent blog posts, and focusing on SEO-optimized topics.
As a result, thirdweb saw an amazing uptick in search rankings, organic, traffic, and domain authority.
135+
Key Terms Owned
145,390
Organic traffic
19000+
Brand Mentions
QuickNode is a leading blockchain infrastructure and developer tooling provider with unparalleled reliability and security. They aimed to enhance developer education and engagement through long-form content.
Unhashed helped QuickNode with content strategy and execution, building content pillars and clusters around major web3 development topics. We also executed a holistic content calendar covering conceptual and actionable content, helping developers with the needed knowledge and tools.
Our strategy signficantly boosted QuickNode’s digital footprint and authority in the blockchain development space.
400+
Key Terms Owned
401,542
Organic traffic
37000+
Brand Mentions
Raleon, a web3 engagement and analytics platform, sought to boost organic traffic without losing focus on its core identity.
Unhashed developed a content strategy featuring long-form pillar blogs that interlinked broad and niche terms.
This product-led approach prioritized valuable information while driving traffic to niche pages, helping Raleon stand out in the competitive web3 marketing landscape.
93.6%
Monthly traffic increase
25%
Overall organic traffic increase
3,300+
Monthly website visits
Bondex is a decentralized talent marketplace that democratizes professional networking and hiring. It aligns the interests of job seekers and employers, and incentivizes user engagement by rewarding users for completing meaningful actions.
They wanted to leverage Unhashed’s expertise to grow their community and get more eyeballs on their token launch. So, Unhashed crafted comprehensive email sequences, strategic announcements, and engaging tweet threads designed to gain traction for the project and token.
Our strategy significantly increased the number of active and engaged users, and ensured that Bondex stays on top of their users’ minds to drive higher interest in the $BDXN token and the project itself.
16,400+
New active subscribers
25%
Email open rate
16,000+
Reads on Medium
Results we delivered
Bondex, a decentralized talent marketplace, hired Unhashed to boost user engagement and interest in their $BDXN token. Unhashed created email sequences, announcements, and tweet threads to increase user activity. This strategy successfully grew Bondex’s community and generated more attention for the token launch.
16,400+
New active subscribers
25%
Email open rate
16,000+
Reads on Medium
thirdweb, an open-source web3 development platform, aimed to improve search rankings, reach more developers, and simplify web3 onboarding.
Unhashed crafted a content strategy aligned with thirdweb’s brand voice, featuring regular, SEO-optimized blog posts.
This approach led to significant increases in search rankings, organic traffic, and domain authority for thirdweb.
135+
Key Terms Owned
145,390
Organic traffic
19000+
Brand Mentions
Dom Karaman, founder of Eekigai Labs, is leading the evolution of consumer experiences through web3.
To build his personal brand on LinkedIn, Dom partnered with Unhashed to create an engagement and lead generation strategy.
We aligned the LinkedIn strategy with his goals, content preferences, and industry trends. Over eight months, we executed this plan with consistent, high-quality content, achieving impressive growth and visibility for Dom’s profile.
4029.63%
Engagement growth
49.26%
Followers growth
49.26%
Likes
This strategy greatly amplified QuickNode’s digital presence and authority in the blockchain development space.
400+
Key Terms Owned
401,542
Organic traffic
37000+
Brand Mentions
As the 2020 bull market began, Ledger, the leading crypto hardware wallet company, aimed to expand its user base beyond pro crypto users but struggled with inconsistent content and a lack of clear strategy.
This challenge led to the creation of Ledger Academy, designed to position the company as a leader through educational and thought leadership content.
From December 2020 to February 2022, we partnered with Ledger to execute their content strategy, delivering exceptional content that attracted thousands of new crypto-curious users. We continue to support Ledger’s Growth team with their ongoing SEO initiatives.
600x
Audience reach boost
15x
Audience growth
200x
Brand mentions
Dfinity was set out to take Ethereum’s decentralized world to the next level with the Internet Computer that set out to create the infrastructure for the decentralized internet.
However, replacing the current version of the internet meant that they had to define how their ecosystem worked and help developers build on the platform.
Dfinity hired us to interview teams building innovative decentralized applications on the Internet Computer and write content targetted toward showing the potential of the blockchain and how it enables a wide range of innovative solutions.
500+
Developers building
250,000+
Users
$2.1 billion
Poolz, a decentralized launchpad for early investment in Web3 and Metaverse projects, sought to attract investors and promising projects while building its MVP in 2020.
Unhashed collaborated with the Poolz team to develop a compelling white paper, pitch deck, and web copy that clearly communicated the business vision and investment potential.
The outcome was remarkable: Poolz’s private round was oversubscribed by 25x, leading to a $1M raise in exchange for POOLZ tokens. Since then, the platform has facilitated 91 innovative Web3 projects in raising a total of $16 million through public offerings.
$1 million
Private round funding
$16+ million
Funds raised for IDOs
91
Projects funded
When Moonpay, the leading crypto on-ramp platform, sought to increase its exposure to new crypto users, they turned to Unhashed.
We collaborated with the billion-dollar tech giant to strategically plan content, weave the product story into each piece, and optimize for high-ROI keywords.
In just four months, Moonpay’s content secured featured snippets on Google for several key Web3 terms. Additionally, organic search drove 32.8% of homepage traffic, with our content assets viewed around 79K times monthly and ranking for 38,065 organic keywords in the space.
79,036
Monthly content views
38,065
Organic keywords
32.8%
Leads (Organic search)
Alchemy is a SaaS product that helps Web3 developers with tools to build and scale their dApps.
Up until 2022, Alchemy had a strong social brand that drove the majority of the business for the company.
But when their new SEO lead, Brady Werkheiser joined and encouraged the team to look into the SEO opportunity lurking, Alchemy was ready to go.
The team collaborated with Unhashed to turn some very brain-heavy topics into compelling content that ranked on SERPs and attracted more devs to their products.
65,500+
Organic monthly traffic
102,800+
Monthly content views
24,000+
Ranking keywords
Merkle Science is a predictive intelligence platform that allows crypto-native and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and complying with AML, KYC and CFT regulations using tech means that you’ve been through with every detail and you educate your customers about how the process works.
Merkle Science onboarded Unhashed to research crypto regulations across the U.S. and around the globe and prepare detailed documentations to ensure the company’s clients can remain on top of the regulatory compliance matters.
The research papers are titled “Merkle Science RegWatch: 2021 Global Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part 1: Federal Regulators & Corresponding Regulations”
17,885
Total content views
5,962
Monthly content views
502
Content Downloads
APPLY TO WORK WITH US
Frequently Asked Questions (FAQs)
What does the team look like?
Every client that starts with Unhashed gets a client manager assigned with team members who work dedicatedly for that client. We have a set client onboarding process with the client where we introduce you to your team members, clarify KPIs, and get rolling.
Does Unhashed outsource work to freelancers?
All employees at Unhashed work full-time and have been with the company (and in web3) for a long time. We DO NOT outsource work to any external contractors or freelancers outside of the company.
Can Unhashed help me with social media?
Unhashed specializes in long form organic content marketing. We have two clients for whom we manage social media. However, that’s not the team’s forte.
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