Web3 marketing that grows your brand. ORGANICALLY

Web3 marketing that grows your brand. ORGANICALLY

Web3 marketing that grows your brand. ORGANICALLY

We do organic marketing that gets strangers talking about your company.

We take a content first approach and amplify your brand presence to turn strangers into paying users.

Web3 organic marketing:
The way it’s supposed to be done.

Get clarity on product messaging

Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.

Create hype that attracts investors + power users

Feel confident about your value proposition and market to the right audience. Attract power users and get investors excited with everyone talking about your product.

Break into new ecosystems and markets

Stop hitting a wall with your target audience in one channel and ecosystem. Get a team that knows how to expand and help you break into new markets.

Hire a web3 team that works on performance

Stop paying horrendous prices to KOLs and PR agencies. Get a web3 team that knows what they are doing, help you define KPIs, and work on a performance basis.

Work with web3 native content strategists & marketers

Ditch traditional web2 agencies that don’t understand the constantly evolving web3 space. Hire a team that knows the industry in and out and has a proven track record of working with leading web3 brands.

Take a distribution first philosophy

Break out of the chicken-egg problem. No content, no reach. No reach equally means your content wouldn’t work.  Use our curated researcher (KOL) network, newsletters, and journalists to break out of that cycle and get the biggest bang for every buck.

Remove unpredictability from your organic marketing goals

Find marketing gaps in your niche and create content with KPIs and goals in mind. Balance long term goals and short term traction with web3 marketing experts that know when to focus on what.

Web3 organic marketing:
The way it’s supposed to be done.

Get clarity on product messaging

Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.

Get clarity on product messaging

Stop changing your website/ presentation deck/ whitepaper copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your community.

Get clarity on product messaging

Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.

Work with web3 native content strategists & marketers

Ditch traditional web2 agencies that don’t understand the constantly evolving web3 space. Hire a team that knows the industry in and out and has a proven track record of working with leading web3 brands.

Work with web3 native content strategists & marketers

Ditch traditional web2 agencies that don’t understand the constantly evolving web3 space. Hire a team that knows the industry in and out and has a proven track record of working with leading web3 brands.

Take a distribution first philosophy

Break out of the chicken-egg problem. No content, no reach. No reach equally means your content wouldn’t work.  Use our curated researcher (KOL) network, newsletters, and journalists to break out of that cycle and get the biggest bang for every buck.

Take a distribution first philosophy

Break out of the chicken-egg problem. No content, no reach. No reach equally means your content wouldn’t work.  Use our curated researcher (KOL) network, newsletters, and journalists to break out of that cycle and get the biggest bang for every buck.

Remove unpredictability from your organic marketing goals

Find marketing gaps in your niche and create content with KPIs and goals in mind. Balance long term goals and short term traction with web3 marketing experts that know when to focus on what.

Well-known web3 brands choose
Unhashed for their content needs

Our approach

Strategy

Create a bespoke strategy that meets your marketing goals and leverages the most relevant narrative in the industry.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.

Strategy

Create a bespoke editorial calendar that meets your business goals with macro level storytelling, SEO keywords, and product updates/ announcements coming along the way.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.

Execution

Write content that’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos).

Go to the official website of Dfinity (Internet Computer Blockchain) and check out all their case studies—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website. 

Strategy

Create a bespoke editorial calendar that meets your business goals with macro level storytelling, SEO keywords, and product updates/ announcements coming along the way.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.

Strategy

Create a bespoke editorial calendar that meets your business goals (encapsulates your brand ethos and market positioning) with SEO keywords, thought leadership topics, and product updates coming along the way.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.

Execution

Write content that’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos).

Go to the official website of Dfinity (Internet Computer Blockchain)—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website.

Strategy

Create a bespoke editorial calendar that meets your business goals with macro level storytelling, SEO keywords, and product updates/ announcements coming along the way.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter.

Strategy

Create a bespoke editorial calendar that meets your business goals (encapsulates your brand ethos and market positioning) with SEO keywords, thought leadership topics, and product updates coming along the way.

Execution

Execute on campaigns that grow your brand with the right protocols/ products, developers, partners, or users.

Go to the official website of Dfinity (Internet Computer Blockchain)—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website.

Execution

Take a full-funnel approach where you execute content in a way that it’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos)

 

Go to the official website of Dfinity (Internet Computer Blockchain)—we interviewed all the devs building on ICP to work on that; or take a look at the Merkle Science industry reports or Aleo’s website.

Distribution

Leverage our curated group of researchers, journalists,  and newsletter partners to distribute brand content to your target community. We’ll help you strategically execute content in a way that best aligns with the macro narrative in the market. 

Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is layer1’ ‘Flash loans’ ‘web3 wallets’ or any key terms in the industry—you’ll see our bylines in the top ranking articles.

Distribution

Take a distribution first strategy and work with micro-influencers to build authority and brand mentions in the space

Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is layer1’ ‘Flash loans’ ‘web3 wallets’ or any key terms in the industry—you’ll see our bylines in the top ranking articles.

Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is layer1’ ‘Flash loans’ ‘web3 wallets’ or any key terms in the industry—you’ll see our bylines in the top ranking articles.

Distribution

Strategize how content will be distributed to your target audience. This isn’t just repurposing after content has been written but also carefully choosing topics that are likely to be picked up by the algorithm.

Optimization

Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)

Optimization

Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)

Optimization

Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)

Look into Ethermail’s campaigns. They get organic inbound requests and 5-6 qualified booked meetings on their calendar with the campaigns we are running for the products.

Optimization

Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)

Optimization

Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)

Governance

When your marketing reaches a particular scale, you need a tech stack to organize, manage (govern), and collect data from your campaigns to tell you what to do more of/ change strategy accordingly.

Staying consistent with traffic even after all the KOL or PR or event marketing has died out is a task. Check out Moonpay to see how we’ve helped them sustain traffic that comes to their site and establish a system around it.

Optimization

Constantly work with KPIs and data to double down on what’s working and eliminate what’s not.

Look into Ethermail’s campaigns. They get organic inbound requests and 5-6 qualified booked meetings on their calendar with the campaigns we are running for the products.

Optimization

Constantly work with KPIs and data to double down on what’s working and eliminate what’s not.

Look into Ethermail’s campaigns. They get organic inbound requests and 5-6 qualified booked meetings on their calendar with the campaigns we are running for the products.

Governance

Set up systems that allow you to rinse and repeat the process for long term sustainable growth

Staying consistent with traffic even after all the KOL or PR or event marketing has died out is a task. Check out Moonpay to see how we’ve helped them sustain traffic that comes to their site and establish a system around it.

Our organic marketing has all the 5 elements mentioned above. 

But Unhashed serves different purposes for different clients.

For some clients, we do the process end to end from strategy to governance.

For others, we’re just a group of freelance experts who do top quality marketing—the team takes care of the strategy and sets up the KPIs on their own. 

How it works?

We deploy a point based system for every retainer that you sign up.
Our fees are converted into points that can be used against the different services we have.
Let’s say you sign up for $5000 with us and each $100 is 1 point.
There could be 3 points for emails, 5 for landing pages, 10 points for every product placement in our newsletter distribution network.
This keeps our engagement more flexible.
Also, it allows our clients to use all our services without feeling restricted with the project scope they signed up for.
It’s a win-win for both parties and honestly, just more fun 😛
We deploy a point based system for every retainer that you sign up.
Our fees are converted into points that can be used against the different services we have.
Let’s say you sign up for $5000 with us and each $100 is 1 point.
There could be 3 points for emails, 5 for landing pages, 10 points for every product placement in our newsletter distribution network.
This keeps our engagement more flexible.
Also, it allows our clients to use all our services without feeling restricted with the project scope they signed up for.
It’s a win-win for both parties and honestly, just more fun 😛

Are we a good fit?

Unhashed doesn’t work on one-off projects.

Creating any campaign requires a thorough understanding of the products and its customers. You need time and attention for that.

That’s why, we only do retainers for a minimum of 3 months

To have the best results, we recommend clients sign up for 6-8 months for all the campaigns. 

We’re not just another vendor in the market

You should not work with us if you are looking for just another vendor in the market. We like to be partners with the projects we are working on and help them achieve long term business goals.

We let our work do the talking

Results we delivered

Results we delivered

Results We Delivered

Frequently Asked Questions (FAQs)

Every client that starts with Unhashed gets a client manager assigned with team members who work dedicatedly for that client. We have a set client onboarding process with the client where we introduce you to your team members, clarify KPIs, and get rolling.

All employees at Unhashed work full-time and have been with the company (and in web3) for a long time. We DO NOT outsource work to any external contractors or freelancers outside of the company.

Unhashed specializes in long form organic content marketing. We have two clients for whom we manage social media. However, that’s not the team’s forte.