The web3 native content marketing agency you needed
We help you get clarity on product messaging, encourage you to create less content, and remove the unpredictability from your content goals.
Web3 content marketing:
The way it’s supposed to be done.
Get clarity on product messaging
Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.
Get clarity on product messaging
Stop changing your website copy all the time. Understand what’s your differentiator in the market, the category you should anchor to, and how best to communicate it to your audience.
Work with web3 native content strategists & marketers
Ditch traditional web2 agencies that don’t understand the constantly evolving web3 space. Hire a team that knows the industry in and out and has a proven track record of working with leading web3 brands.
Create a content calendar that works
Understand what content you should create for every step of your potential user’s buying journey. Leverage a healthy balance of AI and manual content to scale with less effort and cost.
Remove unpredictability from content marketing goals
Find content gaps in your niche and create content with KPIs and goals in mind. Balance long term goals and short term traction with web3 content experts that know when to focus on what.
Our approach
Strategy
Create a bespoke editorial calendar that meets your business goals (encapsulates your brand ethos and market positioning) with SEO keywords, thought leadership topics, and product updates coming along the way.
Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); did you know who wrote the Bitcoin Pizza story of Ledger that went viral? Or the Smart contract wallets topic of Thirdweb doing the rounds on Twitter? (Unhashed, of course!)
Execution
Write content that’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos).
Strategy
Create a bespoke editorial calendar that meets your business goals (encapsulates your brand ethos and market positioning) with SEO keywords, thought leadership topics, and product updates coming along the way.
Execution
Write content that’s a healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product documentation) and BOFU content (case studies, customer stories, demo videos).
Go to the official website of Dfinity (Internet Computer Blockchain) and check out all their case studies—we interviewed all the devs building on ICP to work on that. Also, take a look at the Merkle Science reports or Aleo’s website.
Distribution
Strategize how content will be distributed to your target audience. This isn’t just repurposing after content has been written but also carefully choosing topics that are likely to be picked up by the algorithm.
Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is layer1’ ‘Flash loans’ ‘web3 wallets’ or any few key terms in the industry—you’ll see our bylines in the top ranking articles.
Distribution
Strategize how content will be distributed to your target audience. This isn’t just repurposing after content has been written but also carefully choosing topics that are likely to be picked up by the algorithm.
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Optimization
Content is not a once done and over thing. You need to set KPIs and use data to double down on what’s working and use that traction to draw attention to the content pieces that aren’t (working.)
Look into the ‘No Blueprint Podcast’—we’ve worked on Dominik Karaman’s LinkedIn to help him create killer content and build thought leadership in the industry (we started working with him when he had just started out on LinkedIn)
Governance
When content reaches a particular scale, you need a tech stack to organize, manage (govern), and find the right content, and use data to inform high-level content strategies.
Domain authority impacts your content more than you know. We’ve worked with all our clients to improve their internal links, set up their CMS, and establish a structured process around publishing content.
Our content has all the 5 elements mentioned above.
But Unhashed serves different purposes for different clients.
For some clients, we do the process end to end from strategy to governance.
For others, we’re just a group of freelancers who produce top quality content—the team takes care of the strategy and sets up the KPIs on their own.
Are we a good fit?
Unhashed doesn’t work on one-off projects.
Creating top-notch content requires a thorough understanding of the products and its customers, which requires time and attention.
We only do retainers for a minimum of 3 months
We are happy to do a trial for a month before we sign a contract but the expectation is that of a retainer at the end of it.
We’re not just another vendor in the market
You should only work with us if you want partners who can help you scale your content engine and help you achieve business goals
We let our work do the talking
Results we delivered
When the largest crypto on-ramp platform Moonpay decided to increase their exposure to new crypto users, guess who they decided to reach out to? Unhashed.
We helped the billion dollar tech giant strategically plan their content pieces, build the product story into every content piece, and optimize for the keywords that had the highest ROI.
Just four months later, Moonpay’s content ranks as the featured snippet on Google for multiple crucial Web3 keywords. Further, their organic search drove 32.8% of the traffic on the homepage. Our content assets were viewed ~79K times every month and ranked for 38,065 organic keywords in the space.
79,036
Monthly content views
38,065
Organic keywords
32.8%
Leads (Organic search)
Poolz is a decentralized launchpad offering everyone the opportunity to be an early investor in the most innovative projects in Web3 and Metaverse space. In 2020, while Poolz was building its MVP, the team wanted investors to commit their cash towards the product and to attract projects that would be listed on the platform after the raise.
Unhashed helped the team create their white paper, pitch deck, and web copy that outlined the business at a high level and built the case for why the project was worth investing in.
The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided to raise $1M in return for its native POOLZ tokens. The platform has since helped 91 innovative Web3 projects raise a combined total of $16 million through public offerings.
$1 million
Private round funding
$16+ million
Funds raised for IDOs
91
Projects funded
At the start of the 2020 bull market, the largest crypto hardware wallet company Ledger decided to go all in on their digital strategy to expand their user base beyond pro crypto users. Inconsistent content and no clear strategy meant failing to acquire new customers and leaving money on the table.
This gave birth to Ledger Academy that set out to establish the company as a trailblazer through a series of educational, thought leadership, and brand content.
We helped Ledger execute on its content strategy between December 2020 and February 2022, creating stellar content and grabbing the attention of thousands of new crypto-curious users. Currently, we are helping Ledger’s Growth team with their SEO initiatives.
600x
Audience reach boost
15x
Audience growth
200x
Brand mentions
Merkle Science is a predictive intelligence platform that allows crypto-native and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and complying with AML, KYC and CFT regulations using tech means that you’ve been through with every detail and you educate your customers about how the process works.
Merkle Science onboarded Unhashed to research crypto regulations across the U.S. and around the globe and prepare detailed documentations to ensure the company’s clients can remain on top of the regulatory compliance matters.
The research papers are titled “Merkle Science RegWatch: 2021 Global Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part 1: Federal Regulators & Corresponding Regulations”
17,885
Total content views
5,962
Monthly content views
502
Content Downloads
Results We Delivered
Poolz is a decentralized launchpad offering everyone the opportunity to be an early investor in the most innovative projects in Web3 and Metaverse space. In 2020, while Poolz was building its MVP, the team wanted investors to commit their cash towards the product and to attract projects that would be listed on the platform after the raise.
Unhashed helped the team create their white paper, pitch deck, and web copy that outlined the business at a high level and built the case for why the project was worth investing in.
The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided to raise $1M in return for its native POOLZ tokens. The platform has since helped 91 innovative Web3 projects raise a combined total of $16 million through public offerings.
$1 million
Private round funding
$16+ million
Funds raised for IDOs
91
Projects funded
At the start of the 2020 bull market, the largest crypto hardware wallet company Ledger decided to go all in on their digital strategy to expand their user base beyond pro crypto users. Inconsistent content and no clear strategy meant failing to acquire new customers and leaving money on the table.
This gave birth to Ledger Academy that set out to establish the company as a trailblazer through a series of educational, thought leadership, and brand content.
We helped Ledger execute on its content strategy between December 2020 and February 2022, creating stellar content and grabbing the attention of thousands of new crypto-curious users. Currently, we are helping Ledger’s Growth team with their SEO initiatives.
600x
Audience reach boost
15x
Audience growth
200x
Brand mentions
Merkle Science is a predictive intelligence platform that allows crypto-native and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and complying with AML, KYC and CFT regulations using tech means that you’ve been through with every detail and you educate your customers about how the process works.
Merkle Science onboarded Unhashed to research crypto regulations across the U.S. and around the globe and prepare detailed documentations to ensure the company’s clients can remain on top of the regulatory compliance matters.
The research papers are titled “Merkle Science RegWatch: 2021 Global Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part 1: Federal Regulators & Corresponding Regulations”
17,885
Total content views
5,962
Monthly content views
502
Content Downloads
Alchemy is a SaaS product that helps Web3 developers with tools to build and scale their dApps.
Up until 2022, Alchemy had a strong social brand that drove the majority of the business for the company.
But when their new SEO lead, Brady Werkheiser joined and encouraged the team to look into the SEO opportunity lurking, Alchemy was ready to go.
The team collaborated with Unhashed to turn some very brain-heavy topics into compelling content that ranked on SERPs and attracted more devs to their products.
65,500+
Organic monthly traffic
102,800+
Monthly content views
24,000+
Ranking keywords
When the largest crypto on-ramp platform Moonpay decided to increase their exposure to new crypto users, guess who they decided to reach out to? Unhashed.
We helped the billion dollar tech giant strategically plan their content pieces, build the product story into every content piece, and optimize for the keywords that had the highest ROI.
Just four months later, Moonpay’s content ranks as the featured snippet on Google for multiple crucial Web3 keywords. Further, their organic search drove 32.8% of the traffic on the homepage. Our content assets were viewed ~79K times every month and ranked for 38,065 organic keywords in the space.
79,036
Monthly content views
38,065
Organic keywords
32.8%
Leads (Organic search)
Dfinity was set out to take Ethereum’s decentralized world to the next level with the Internet Computer that set out to create the infrastructure for the decentralized internet.
However, replacing the current version of the internet meant that they had to define how their ecosystem worked and help developers build on the platform.
Dfinity hired us to interview teams building innovative decentralized applications on the Internet Computer and write content targetted toward showing the potential of the blockchain and how it enables a wide range of innovative solutions.
500+
Developers building
250,000+
Users
$2.1 billion
Why well-known web3 brands work with us
Ready to scale?
Frequently Asked Questions (FAQs)
What does the team look like?
Every client that starts with Unhashed gets a client manager assigned with team members who work dedicatedly for that client. We have a set client onboarding process on Slack where the team members are assigned the project and added to the channel.
Does Unhashed outsource work to freelancers?
All employees at Unhashed work full-time and have been with the company (and in web3) for a long time. We DO NOT outsource work to any external contractors or freelancers outside of the company.
Can Unhashed help me with social media?
Unhashed specializes in long form content marketing. We have two clients for whom we manage social media. However, that’s not the team’s forte.
What is the cost of the article per word?
Unhashed believes in delivering results for its clients and DOES NOT WORK on a per word basis.
